Tri-North Announces Strategic Expansion of Nova Division

Linda Getz

Fitchburg, WI — Tri-North, an award-winning, full-service commercial construction management company based in Fitchburg, WI, is pleased to announce the strategic expansion of their Nova division. Nova is an experience design group specializing in custom design solutions that translate their clients’ unique brand stories into the built environment.

Tom Thayer, President & CEO of Tri-North says, “our strategic growth plans include expanding and refining our Nova team with immensely talented individuals who bring the perfect mix of expertise to round out our service offerings and capabilities.”

As part of the focused expansion, Linda Getz has been promoted to President/Chief Experience Officer. Getz has over 20 years of experience in effective brand communication and strategy in retail and exhibit environments and has been with the division since its launch eight years ago. Joining Getz are Jen Cherry, Vice President of Sales; Kristin Zeilinger, Graphic Designer; and Theresa Tresner, Project Designer, making Nova the only boutique experience design group exclusively led by women among their competition.
About the expansion, Getz says, “the industry of designing experiences is increasing in demand. As the digital age shifts more retail and services online, we’re finding that more organizations are embracing new business models that require renovations, new builds, and often rebranding to enhance the in-store experience of their brick and mortar locations. I’m confident in our ability to lead clients to success in all of these areas and am thrilled to be surrounded by such an experienced, creative team.”

Nova is backed by Tri-North’s 37 years in the construction industry. Thayer believes this uniquely qualifies Nova to provide complete turn-key experience design solutions to their clients. He says, “our Nova team is able to benefit clients of all sizes by having the resources and full support of a larger company and the dedication, passion, and personal care of a small firm.”

Nova offers a comprehensive program to include environmental graphics, merchandising solutions, digital displays, interior design, and full design-build services to create immersive experiences that bring brands to life. Their portfolio showcases their specialty of integrating brand design into the physical spaces of financial institutions, corporate environments, and specialty retail. They can be found online at



LINDA GETZ  President & CXO

Leading our team, Linda brings a wealth of experience in creating engaging environments, brand strategies, and memorable consumer experiences. She integrates all of our services-brand strategy, environmental graphics, merchandising solutions, and implementation-into brilliant programs that foster a competitive advantage for our clients.


JENNIFER CHERRY  Vice-President, Sales

Jen is a seasoned business development professional with over 25 of years of experience. She is passionate about getting to know clients and building long-lasting and mutually beneficial relationships with a focus on helping clients actualize their strategic growth plans (and have fun along the way).

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Kristin brings a fresh perspective to brand strategy and a keen ability to conceptualize and execute meaningful designs that deliver unique brand stories. She is a skilled graphic designer with experience across numerous avenues including environmental graphics, branding and logo identity, and print media.

Theresa Tresner

THERESA TRESNER  Project Designer

Theresa brings 23 years’ experience in commercial interior design and architecture to our team. With passion for designing spaces that are safe, functional, and beautiful and a proven ability to recommend fabrics, furniture, finishes, and other design elements to elevate brands, she offers invaluable insight to projects from concept to completion.

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